Content analysis

Content analysis is a research tool used to determine the presence of certain elements such as facts, theories or concepts within texts or sets of texts. Researchers quantify and analyze the presence, meanings and relationships of such elements, then make inferences about the messages within the texts, the writer(s), the audience, and even the culture and time of which these are a part. Texts can be defined broadly as books, book chapters, essays, interviews, discussions, newspaper headlines and articles, historical documents, speeches, conversations, advertising, theater, informal conversation, or really any occurrence of communicative language.

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